Managed service providers (MSPs) have long leaned on traditional sales methods, like cold calls, door to door outreach, and creating sales teams from the beginning. In today’s digitally-first world the old model is beginning to crumble. High costs, long durations of ramp-up, as well as short time-to-market for sales reps makes this strategy not only outdated but also risky. While other B2B sectors have shifted to prioritize marketing over sales but many MSPs are still spending heavily on outbound techniques that generate only a small amount of return.
It is true that relying solely only on sales to generate demand is the same as putting a wagon before the horse. Without a constant stream of interested prospects even the most talented salespeople have a hard time. Pay-per-click marketing designed for MSPs is a superior method to get leads seeking the services they offer.
What makes PPC so efficient for MSPs?
PPC is a fantastic method to reach customers who are actively looking for solutions such as IT outsourcing, managed IT support and cybersecurity. In contrast to cold outreach, which interrupts people who may not be able to respond, PPC captures demand as it’s happening.
MSPs are able to appear on Google’s first page, on targeted LinkedIn feeds and even YouTube videos for small-and midsize business decision makers. This type of advertisement is not just about boosting visibility, but also attracts customers who are likely to make a purchase.
Return on investment is tracked far more efficiently than traditional sales methods. You can monitor the cost per lead and determine the effectiveness of your ads and which keywords do better than others.
Why Most campaigns fail when they lack the necessary skills
Making a profit from a PPC campaign isn’t as simple as boosting a Facebook post or choosing some Google keywords. MSPs have a specific target market. In order to reach that people effectively, you’ll need to have specialized knowledge of the industry. A PPC company that specializes in MSPs can be a major help.
A qualified MSP advertising agency knows how to:
Discuss business issues directly like unreliable service, security threats and downtime.
Create advertising campaigns that are compatible to MSP packages and services.
Create landing pages that turn interest into inquiries.
PPC campaigns that lack the necessary details can quickly become costly experiments. If properly managed, they can become powerful engine of growth.
It’s better to focus on marketing first and sales afterwards.
It is becoming more and more common for marketers to hire sales staff first before investing in their marketing. More MSPs are realizing that demand generation has to come first. When marketing is working the sales team spends less time searching and more time closing.
PPC has a vital function to play in this regard. This enables founders and teams to focus more on creating value instead of trying to find cold leads. It’s best to start expanding the sales team after there is a steady flow of traffic.
MSPs can expand their business more efficiently and also save time with this model. Plus it is able to meet today’s customers at the point they’re already online.
Final Thoughts
If your MSP still relies on outdated sales techniques, is it time to take a look at the situation and come up with an assessment. There’s a more efficient and sustainable way to take a step forward. Start with reaching out to the people who are looking for your solutions.
MSPs should not just focus on generating clicks. They must also acquire clients. You can now escape the unpredictability of cold outreach by obtaining help from an MSP PPC or MSP advertising firm. Marketing isn’t optional anymore it’s an essential part of your business.
